Class Exercise of Burberry Checks Analysis

the dominant color is khaki, with white, black, grey and dark red.
it uses achromatic color scheme plus mono-chrommatic color scheme.

the dominant color is sky blue, with white, black, grey and dark blue.
it uses achromatic color scheme plus mono-chrommatic color scheme.

Class Exercise of Scotland Checks Analysis

the main color of the right one is red, with black, white, yellow, dark blue.
it uses triad color with different shade.


the main colors are blue and green(analogic color scheme), with black and white.

the main colors are green and blue.

the adding colors are red and black.

it uses analogous color scheme.

Chanel's Company Background

Audacious, perfectionist, unique, passionate, and visionary... The House of Chanel, more commonly known as Chanel, is a Parisian fashion house in France founded by Coco Chanel (1883-1971). Coco Chanel revolutionized haute couture fashion by replacing the traditional corseted silhouette with the comfort of simple suits and long, lean dresses. She introduced to the world her signature cardigan jacket in 1925. She had numerous other major successes that changed the fashion industry including the ever popular "'Chanel suit'", composed of a knee-length skirt and trim, boxy jacket, traditionally made of woven wool with black sewing trim and gold buttons, worn with large costume-pearl necklaces. The hem of the suit is weighted down with a chain. Wealthy women around the world began to flock to her 31 Rue Cambon boutique to commission couture outfits from her. The House of Chanel became an icon of elegance and from then on, the name “Chanel” became synonymous with elegance, wealth, and elitism, as well as the ultimate sign of French high class.

Products:
Clothing, Cosmetics, Handbags, Jewelry, Perfumes, Watches.

The new Chanel girl: Keira Knightley

The ￠G6 'Chanel' handbag

￠G700 Chanel bag!!!!!!!!!!!!!!!!￠G6 Primark bag

‘Black is the most popular colour and is almost sold out. It is Primark’s most popular bag so far and is in constant demand. The yellow, red and black ones were speed sellers, with the bright turquoise, blue, beige and grey following.’

Timeline of Chanel

Timeline for the Important events of CHANEL

1913 opens her first fashion boutique in Deauville
1915 Opens a couture house in Biarritz

1916 Introduces jersey. Her first published design appears in
Harper's Bazaar accompanied by the caption ‘the charming chemise’

1924 The Chanel Perfume company is set up
1926 Introduces ‘the little black dress’
1934 Sets up a specialist workshop to develop her range of elaborate costune jewelry

1935 Channel is at the height of her successes, employing nearly 4000 workers and selling close to 28000 designs a year all over the world

1939 Outbreak of the Second World War and closure of the Chanel Couture House of the five buildings in the rue.Cambon, only one stays open.

1954 The great ‘comeback’. Chanel returns to open31, rue Cambon at the age of seventy-one. She launches her collection with a jersey suit ‘No.5’.

1955 Awarded the Fashion Oscar to honour ‘ the most influential femaile
designer of the twentieth century’

1971 Chanel dies 10January
1975 Launch of the Chanel Beauty Collection of make-up and beayty product

1978 Mass launch of the ‘Chanel Boutique’, offering ready-to-wear clothes and accessories.

1983 Karl Largerfeld becomes Design Consultant in charge of Collections at the House of Chanel.

1986 Chanel receives the De d’Or for the 1986 Autumn/Winter Haute Couture Collection created by Karl Largerfeld

1988 Karl Largerfeld and the House of Chanel win the Special Award for International Fashion presented by the Council of Fashion Designers of America(CFDA)

Class Exercise No.2

(a)-concumers'lifestyles & mass customization

schoolmateA
-lifestyles -sexy,casual,sociable
- mass customization -ear ring,necklace,top in grey with a black sweater, black flat shoses
-color perferences -black,white,grey

schoolmateB
-lifestyles -casual,simple,talkative
- mass customization -dark pink glasses,necklace,pink top with purple gilet,classic denim match with blown boot
-color perferences -soft and warm color

schoolmateC
-lifestyles -simple,casual,active
- mass customization -a pair of big silver ear ring,basic black glasses, white top with blackvest,denim skirt, simple black converse
-color perferences -black,white,brown

(b)designing a feedback form
proposed questions
-what colors of clothes are you wearing?
-which color of clothes do you have the most?
-which color of clothes would you never buy?